by sophie | Dec 14, 2025 | Multifamily Syndication
Most syndicators make a huge mistake when it comes to attracting investors. They try to appeal to everyone. Their marketing sounds like: “Great opportunity for investors looking for passive income and tax benefits with solid returns in a growing...
by sophie | Dec 14, 2025 | Multifamily Syndication
There’s a belief in syndication that if you just find the right marketing agency (or done-for-you leads service), they’ll handle everything and the investors will come. It’s seductive. It’s convenient. And it sounds like the smart...
by sophie | Dec 14, 2025 | Uncategorized
Most syndicators approach their first hire completely backward. They think: “I need someone to do my social media posts” or “I need someone to update my CRM” or “I need someone to handle my email responses.” So they hire a...
by sophie | Dec 14, 2025 | Multifamily Investing
I know syndicators who’ve raised millions of dollars from a simple spreadsheet with a few hundred names. No fancy CRM. No social media following. No email automation platform. Just a spreadsheet where they track who they know, who they’ve talked to,...
by sophie | Dec 14, 2025 | Uncategorized
I had basically zero emotional intelligence when I was younger. There wasn’t anyone around me who modeled it. No one talked about it. The concept didn’t even exist in my world. I could build websites, run marketing campaigns, and solve technical...