by sophie | Dec 14, 2025 | Multifamily Investing
I know syndicators who’ve raised millions of dollars from a simple spreadsheet with a few hundred names. No fancy CRM. No social media following. No email automation platform. Just a spreadsheet where they track who they know, who they’ve talked to,...
by sophie | Dec 14, 2025 | Multifamily Investing
In the Marine Corps, they have a decision-making principle that sounds completely backward to most business owners: They learned this the hard way. In combat, waiting for perfect intelligence, perfect conditions, or perfect plans gets people killed. A...
by sophie | Dec 14, 2025 | Multifamily Investing
My wife and I just bought a robot vacuum cleaner. I didn’t want to buy one. I didn’t wake up thinking, “You know what would make my life complete? A robot roaming around my house.” I didn’t want to spend hours reading reviews,...
by sophie | Dec 14, 2025 | Multifamily Investing
If you achieved your ultimate financial goal tomorrow morning—the number you’ve been chasing—what would you actually DO differently on Tuesday? It’s a harder question than it sounds. Most syndicators can give me their financial targets instantly. ...
by sophie | Dec 14, 2025 | Multifamily Investing
I keep hearing the same thing at syndication events: “My goal is to get to 1,000 doors.” “I want to control $100 million in assets.” “I’m trying to raise $10 million this year.” Here’s my question: Why? Not why...